Greville St Bookstore


January 16, 2010, 4:58 am
Filed under: Design

Futuretainment
Mike Walsh
Phaidon, $49.95

Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Mike Walsh has been at the heart of this consumer revolution from its beginning and has been advising on how to react to it since. Futuretainment offers the sum total of his experiences and commentary, and offers an accessible approach to this complex and evolving subject. The book encompasses the traditional forms of media and entertainment and reveals how the rise of the internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the ‘adaptive web’, amongst other advances, has affected them forever. Futuretainment explains how consumer behaviour has combined with new technologies to enact these changes and reveals what this means for the future of entertainment.

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